VW: The Wrong Focus (A Forbes article from 4/13/04 but still relevant)

I agree with everything this author has written, particularly the bit about not addressing the correct market and the unfortunate strength of the euro.

2 Comments »

  1. YupOldBull Said,

    February 23, 2005 @ 5:20 am

    VW: The Wrong Focus (A Forbes article from 4/13/04 but still relevant) – Paul, you are making me worry.

    I worry that VW is looking more toward higher end upscale models, when they cant build a good $22,000 Jetta or $30,000 Passat.

    I worry that they lost $1.6 billion in the US in 2004. (much more than the euro could influence)

    I worry that units were down 15%301,666 units in 2003 and 256,111 units in 2004.

    I worry too much.

  2. 297 Said,

    February 23, 2005 @ 5:26 am

    VW: The Wrong Focus (A Forbes article from 4/13/04 but still relevant) – Hence, the wait and see for this new generation. After all, the Jetta and the Golf are in a year earlier than stated in the article, so VW is doing something.

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