Volkswagen Golf GTI Commerical

Not only can’t they get their market segments determined and prioritized. They come up with this ad..a Gene Kelly dancing in the rain break dancing remix to promote the Golf GTI.

Everyone will like (maybe?) a third of the ad. How many folks will like all three? (Gene Kelly, break dancing, or Volkswagen) This is how they are spending their ad dollars!

If you paint with too broad of a brush…..you will miss the canvas.