VW details plan to hit ‘08 profit goal
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Forging ahead amid a damaging bribery scandal, Volkswagen laid out on Wednesday details of its plan to boost net profit by 4 billion euros ($4.9 billion) by 2008 while improving quality at its core VW brand.
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As part of a quality drive, Bernhard plans to halve warranty claims for VW brand cars that are up to 12 months old.
This essentially states that VW acknowledges the scandal, automobile quality issues and a need to boost net profit (remember, sales may be down four years, but VW has never been in the red).
The news article basically has VW admitting that it has had problems with personnel, quality, and sales; basically, VW sucks. Efforts to remedy the situation are then detailed.
However, it does leave one question North Americans primarily have: what about the dealership customer service? VW did meet with dealers recently to discuss the sales slump (dealerships want more low-end models, not the fancy packages currently sent to launch the MkV campaign), but did VW discuss with them the increasing consumer dissatisfaction?
I wonder if any plans will be made by VAG Germany to address a fairly significant issue for VWoA… this is the other half of the equation towards recovering VW’s image as a people’s car.
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