Moonraker

VW sends 22 German marketing people to Malibu to take the pulse of America.
WTF?

I can see it now: Herr Moe, Herr Larry, and Herr Curly go back to Wolfsburg and start calling everyone “”Dude”".

Here is the secret:

Build a quality product and stand behind your product.

That’s it! That’s the universal secret!

December 8, 2005 · Filed under Uncategorized

4 Comments »

  1. YupOldBull Said,

    December 9, 2005 @ 7:49 am

    Build a quality product and ….. – (be sure to read “”my profile”")

    Poor quality and insulting customers will:

    “”encourage customers to beat a path to your door with complaints, ruin retail sales for at least 5 years, and open numerous blog sites such as this.”"

    Oh yeah, I forgot the part about “”collateral damage”" in the way of news articles.

    CBS New York Shame on you: Volkswagen Touareg SUV.. 10/30/03

    http://cbsnewyork.com/shamestories/local_story_303155456.html

    Forbes VW: The wrong focus 4/13/04

    http://www.forbes.com/columnists/columnists/2004/04/13/cz_jf_0413flint.html

    The Detroit News: WOLFSBURG, Germany Volkswagen AG is recalling 870,000 Passat and Audi models to check for damage to axles. 4/29/04

    http://www.detnews.com/2004/autosinsider/0404/29/c03-137102.htm

    The Car Connection: Initial Quality All-Time High 2004 J. D. Power survey: pleasant surprises and unexpected disappointments. 5/3/04

    http://www.thecarconnection.com/index.asp?article=7086&sid=175&n=156

    USA Today: Quality-control guru tackles VW problems. 5/11/04

    http://www.usatoday.com/money/autos/2004-05-11-vw_x.htm

    The Detroit News: Volkswagen extends warranty on certain models because of oil sludge problems 8/31/04

    http://www.detnews.com/2004/autosinsider/0408/31/autos-259707.htm

    CNN Money: Consumer Reports: Most reliable cars. 11/8/04

    http://money.cnn.com/2004/11/08/pf/autos/cr_auto_reliability/index.htm

    Automotive News EurpoeVW to cut prices? 11/30/04

    http://motoring.reuters.co.uk/reuters/vocmain.jsp?lnk=101&id=920

    Auto Week: Lagging VW sales ..BMW on verge of dethroning VW as leading European seller in US. 12/6/04

    http://www.autoweek.com/news.cms?newsId=101365

    Detroit News: VW recalls 369,284 cars in US. 12/23/04

    http://www.detnews.com/2004/autosinsider/0412/26/autos-41215.htm

    Detroit Free Press: Sales of Volkswagen vehicles fell 16 percent in 2004.. 1/6/05

    http://www.freep.com/money/autonews/vw6e_20050106.htm

    The Detroit News: Volkswagen lost as much as 1.2 billion euros ($1.6 billion) in the United States last year.. 1/6/05

    http://www.detnews.com/2005/autosinsider/0501/06/C03-52029.htm

    CBS2 Chicago..Volkswagen Responds to Airbag investigaion..2/9/05

    http://cbs2chicago.com/investigations/local_story_038190628.html

    (Search: News Keyword: VW airbag)

    2005 J D Powers dependability chart

    http://www.usatoday.com/money/autos/2005-06-29-power-dependability-chart.htm

    Forbes article

    http://www.forbes.com/columnists/columnists/2004/10/26/cz_jf_1026flint.html

    Post edited 12/09/05 7:51 AM by YupOldBull

  2. DDW12Phaeton Said,

    December 9, 2005 @ 10:12 am

    Moonraker – Cool. Point made. Next

  3. DDW12Phaeton Said,

    December 9, 2005 @ 11:58 am

    Moonraker – Actually. They are not all Germans. I happen to know one of them.

  4. VWVictim Said,

    December 9, 2005 @ 12:13 pm

    Moonraker – Yes, I can imagine that you do.

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